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The flow structure of a thermal counterflow jet is investigated by direct measurement of the normal fluid velocity with a laser Doppler velocimeter (LDV). The temporal and spatial variation of the normal fluid velocity is measured to investigate the detailed properties of a He II thermal counterflow jet. The velocity profile and the variation of the centre-line velocity with the axial distance are also obtained to determine the flow structure in the downstream region. It is found that the thermal counterflow jet in the far-field behaves like a fully developed turbulent jet in an ordinary fluid. However, it seems that the mode of development differs from that of an ordinary fluid jet. The present study develops and tests a Cheap Beats Pro conceptual model of consumer response to different types of price-matching characteristics (i.e., refund depth, length, and scope) across consumer segments with varying levels of price consciousness. A computer shopping simulation results show that a deep refund is interpreted as a signal of low prices by nonprice conscious consumers. However, price conscious consumers are found to associate deep refunds with increased prices, an unintended outcome for the retailer. The Beats By Dre Canada effects of price-matching characteristics on search and purchase behavior were also found to vary across more and less price conscious consumer segments.